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Treacherous 3; Dip Lite Inc.; Special Guest from The Incredible Whiz Kid; Phase Prod, at the Remington Boys Club, New Rochelle, NY, December 12, 1980
Party flyers were a staple in the early years of Hip-Hop and hard-copy invitations were the main medium for communicating information and promoting an event. The flyers symbolized many key appearances, acts, conventions, DJ performances, and contests in the Hip-Hop scene. Many flyers were created by local graffiti artists such as Buddy Esquire and Phase 2. The flyers were often presented by Hip-Hop promoters, DJs, and MCs who hosted the parties. Money was given to the artist to draw creative art and graphics for about $40-$60 for approximately 1,000 party flyers. The parks’ open public spaces have provided the perfect venues for park jams, impromptu dance-offs, DJ battles, and rap battles that established the sound, fashion, art, and message of Hip-Hop. Most of the Hip-Hop parties were a space for positivity where many of the Hip-Hop community could escape the realities of racism that included police brutality, drug abuse, and gang violence in their surrounding communities.
Many of the original Hip-Hop parties took place at local roller rinks, community centers, parks, and clubs. Roller rinks were an important cultural site for fun in the late 70s and 80s where adults and teens would attend roller discos and Hip-Hop parties. The space would be used as a place for DJs to spin, rappers to show their talents, and for breakers to showcase their dancing skills on the large skate floor. Community centers were another important space in the early years of Hip-Hop for youth to gather and escape their everyday life. Additionally, community centers and recreation centers were the original spaces where DJ Kool Herc would spin in his early era of DJing. The community centers such as the Bronx River Center and the PAL were usually located in the middle of the projects. But local promoters would give parties and give money back to the center for books and trips for the local kids in the community.
Treacherous Three is considered one of the pioneering old school Hip-Hop groups from Harlem, formed in 1978, consisting of Kool Moe Dee (Mohandas Dewese, b. 1963), LA Sunshine (Lamar Hill, b. unknown), Special K (Kevin Keaton, b. 1963), and DJ Easy Lee (Theodore Moy'e, b. unknown). One of the very first Rap acts put to wax, the Treacherous Three made their debut in 1978 on Enjoy Records and released several singles on the label, most notably "The Body Rock" (1980). The Treacherous Three became well known for their singles "Feel the Heartbeat" and "Whip It". They released their debut full-length album and were featured in the 1984 breakdance film cult movie Beat Street performing the song "Xmas Rap" with Doug E. Fresh. As one of the members of one of the first Rap groups on record, Treacherous Three were also signed to Sugar Hill Records. Their talent influenced the emergence of a fast style of rapping called Speed Rap, which influenced the later course of Hip-Hop.
Black and white flyer in black ink listing performers, location and details of event.
Buddy Esquire (Lemoin Thompson, b.1958 – 2014) is a graphic designer from the Bronx. Producing 300 graphic materials in the form of flyers, Buddy Esquire was the most well-known show flyer artist in the Bronx in the early days of Hip-Hop, from 1978 to 1982. Grandmaster Flash, Afrika Bambaataa, Kool Herc, the Funky 4 Plus 1, and the Cold Crush Brothers were among the Hip-Hop legends whose early performances were advertised on his flyers. He was self-taught and learned drawing and typography principles from books at his local library. Graffiti, Japanese anime, superhero comics, and Art Deco architecture were among his influences. Buddy Esquire's visual styles helped to set the tone for Hip-Hop, where his work used jukeboxes and historic theater marquees as inspiration.