Montana pintura paint spray, Frambuesa [Strawberry], late 1990s: formerly owned by Lady Pink

As the quality of their favorite brands of American spray paint declined and became thinner in the late 1970s and 1980s, graffiti writers tried other brands and developed some European favorites.  This can of Montana Frambuesa (strawberry) was owned by internationally renowned graffiti writer Lady Pink.  Manufactured in Spain, Montana paint is very thick and according to Pink probably targeted at the graffiti crowd. Street art and graffiti hold cultural significance in the way they help artists express their individuality and critique political, cultural, social, and economic issues, as a subculture with a message.

Lady Pink (Sandra Fabara, b. 1964), is an Ecuadorian-American graffiti and mural artist. Her career focused on using graffiti and murals as acts of rebellion, empowering women and self-expression. Lady Pink’s name was chosen for her aesthetics because the name “Pink” is feminine and she wanted other artists to know that she was a girl. She started calling herself Lady Pink because of her love of historical romances, England, the Victorian period, and the aristocracy. Lady Pink was nicknamed the "first lady of graffiti," because she was one of the first active women in the early 1980s New York City subway graffiti subculture.