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Digital Underground new official logo
Digital Underground new official logo

Digital Underground new official logo

Associated name Digital Underground
Graphic designer Shock-G
Datec. 1990
Mediumpaper
DimensionsOverall (HW): 8 1/2 × 11 in. (21.59 × 27.94 cm)
Credit LineMoPOP permanent collection
Object number1999.443.5c
Text Entries

Hand drawn draft of Digital Underground logo.

Digital Underground is a ’90s Hip-Hop group from Oakland, California. Digital Underground’s Hip-Hop sound was unique compared to other artists and groups as their signature sound incorporated P-Funk from Funk bands of the 1970s, which helped shape their Oakland based Hip-Hop sound. Digital Underground was known for their fun, nutty lyrics and eccentric style. Their founder was Shock-G (Gregory Jacobs, 1963-2021) who created the group in 1987 with Chopmaster (Jimi C. Dright, Jr, b. unknown) and Kenny K (Kenneth Waters, b. unknown d. 1994). Money-B (Ronald Brooks, b. 1969), DJ Fuse (David Elliot, b. 1970), Pee-Wee (Ramon Gooden, b. 1970), and Bigg Money Odis (Odis Brackens III, b.1969) were also members, along with a rotating list of others throughout the group’s discography, notably 2Pac (Tupac Amaru Shakur, 1971 - 1996).

What made Digital Underground popular was Shock-G’s alter ego—Humpty Hump—who was a nasallyvoiced, overly-energetic ladies' man who wears a Groucho Marx nose. Monica Lynch of Tommy Boy Records suggested that Humpty Hump should have his own song, thus “The Humpty Dance” became a hit single under the Tommy Boy label. “The Humpty Dance” debuted at #11 on the Billboard Hot 100 and #7 on the Hot R&B/Hip-Hop Songs charts. The song was eventually certified platinum in and became a nostalgic ’90s hit. Digital Underground is also notable for launching the career of Tupac Shakur, who was featured on “Same Song.” Over the course of their career, Digital Underground featured numerous members, but throughout it all, Shock-G remained at the core of their evolving funk sound and style.

Hand drawn draft of Digital Underground logo in black font and black jagged outlined shape on white paper.
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Digital Underground original master official logo #2
Digital Underground
Date: c. 1990
Medium: paper
Object number: 1999.443.5d
Merry Christmas from Rapmasters and Digital Underground
Digital Underground
Date: 1991
Medium: paper (fiber product)
Object number: 1999.443.3
Digital Underground color samples
Digital Underground
Date: c. 1990
Medium: paper
Object number: 1999.443.5b
Digital Underground Logo Artwork Container
Digital Underground
Date: 1995
Medium: ink; paper (fiber product)
Object number: 1999.443.5a
Sex Packets Back Cover Photo Collage for Album
Digital Underground
Date: 1990
Medium: paper (fiber product)
Object number: 1999.443.9
The Humpty Dance album artwork by Shock G
Digital Underground
Date: 1989
Medium: paper
Object number: 1999.443.8.1
Bring the Groceries: There's Gonna Be a Food Fight!!
Digital Underground
Date: 1995
Medium: paper (fiber product)
Object number: 1999.443.6.3
Large format image
Digital Underground
Date: 1989
Medium: paper (fiber product)
Object number: 1999.443.8.2
Large Format image
Digital Underground
Date: 1989
Medium: paper (fiber product)
Object number: 1999.443.8.3
Large format image
Digital Underground
Date: 1989
Medium: paper (fiber product)
Object number: 1999.443.8.4
Large format image
Digital Underground
Date: 1989
Medium: paper (fiber product)
Object number: 1999.443.8.5
"Rumpty Rump" Sample Information by Shock-G from Digital Underground
Digital Underground
Date: c. 1995
Medium: paper (fiber product); ink
Object number: 1999.443.6.12
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