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The Untouchables, The Mighty Sir Gamble, The Vicious 4 M.C.S, The Master O.C., The Fearless 4 M.C.S, Spoony Gee, D.J. Smalls, at Manhattanville Center, New York, NY, February 2, 1980
The Untouchables, The Mighty Sir Gamble, The Vicious 4 M.C.S, The Master O.C., The Fearless 4 M.C.S, Spoony Gee, D.J. Smalls, at Manhattanville Center, New York, NY, February 2, 1980

The Untouchables, The Mighty Sir Gamble, The Vicious 4 M.C.S, The Master O.C., The Fearless 4 M.C.S, Spoony Gee, D.J. Smalls, at Manhattanville Center, New York, NY, February 2, 1980

Performing artist The Untouchables
Performing artist Mighty Sir Gamble
Performing artist Vicious 4 MCs
Performing artist Master OC
Performing artist Spoony Cee
Performing artist Fearless 4 Mcs
DJ DJ Smalls
Venue Manhattanville Center
Production company Master Plan
Production company Tony-T. Productions
Artist Buddy Esquire
Date1980
Mediumink; paper (fiber product)
DimensionsOverall (HWD): 8 9/16 × 14 in. (21.749 × 35.56 cm)
Credit LineMoPOP permanent collection
Object number1999.261.1
Text Entries

Party flyers were a staple in the early years of Hip-Hop and hard-copy invitations were the main medium for communicating information and promoting an event. The flyers symbolized many key appearances, acts, conventions, DJ performances, and contests in the Hip-Hop scene. Many flyers were created by local graffiti artists such as Buddy Esquire and Phase 2. The flyers were often presented by Hip-Hop promoters, DJs, and MCs who hosted the parties. Money was given to the artist to draw creative art and graphics for about $40-$60 for approximately 1,000 party flyers. The parks’ open public spaces have provided the perfect venues for park jams, impromptu dance-offs, DJ battles, and rap battles that established the sound, fashion, art, and message of Hip-Hop. Most of the Hip-Hop parties were a space for positivity where many of the Hip-Hop community could escape the realities of racism that included police brutality, drug abuse, and gang violence in their surrounding communities.

Many of the original Hip-Hop parties took place at local roller rinks, community centers, parks, and clubs. Roller rinks were an important cultural site for fun in the late 70s and 80s where adults and teens would attend roller discos and Hip-Hop parties.  The space would be used as a place for DJs to spin, rappers to show their talents, and for breakers to showcase their dancing skills on the large skate floor. Community centers were another important space in the early years of Hip-Hop for youth to gather and escape their everyday life. Additionally, community centers and recreation centers were the original spaces where DJ Kool Herc would spin in his early era of DJing. The community centers such as the Bronx River Center and the PAL were usually located in the middle of the projects. But local promoters would give parties and give money back to the center for books and trips for the local kids in the community.

Spoonie Gee (Gabriel Jackson, b. 1963), is one of the earliest rap artists, and one of the few to have released rap records in the 1970s. some of the themes in his music were precursors of gangsta rap. receiving his 'Spoonie' nickname as a child because the spoon was the only utensil that he used to eat with. Spoonie's name was suggested, and he recorded "Spoonin' Rap", which was released on Brown's Sound of New York, USA imprint, featuring a lyric that included jailhouse references that would later become common in gangsta rap, and with echo applied to his vocals. Spoonie G was a founding member of the Treacherous Three, along with L.A. Sunshine and Kool Moe Dee. Spoonie Gee has been described as "the original gangsta rapper”. His career took off once again in 1987 with his debut album The Godfather of Rap, produced by Marley Marl and Teddy Riley, and issued on the Tuff City label.

The Fearless Four was made up of four MCs and two DJs, including Master O.C. (Oscar Rodriquez, Jr.), MCs The Great Peso, Devastating Tito, Mighty Mike C and DLB alongside DJs Master O.C. and Krazy Eddie. Their Fearless Four’s two biggest rap hits were “Rockin’ It,” released in 1982, and “Problems of the World Today,” which followed in 1983. It was the first crew to be signed to a major label, Elektra Records. The group only released one studio album, Creepin' up on Ya, which was released in 1994.

 

Black and white flyer in black ink listing performers, location and details of event.

Buddy Esquire (Lemoin Thompson, b.1958 – 2014) is a graphic designer from the Bronx. Producing 300 graphic materials in the form of flyers, Buddy Esquire was the most well-known show flyer artist in the Bronx in the early days of Hip-Hop, from 1978 to 1982. Grandmaster Flash, Afrika Bambaataa, Kool Herc, the Funky 4 Plus 1, and the Cold Crush Brothers were among the Hip-Hop legends whose early performances were advertised on his flyers. He was self-taught and learned drawing and typography principles from books at his local library. Graffiti, Japanese anime, superhero comics, and Art Deco architecture were among his influences. Buddy Esquire's visual styles helped to set the tone for Hip-Hop, where his work used jukeboxes and historic theater marquees as inspiration.

CopyrightThis work is issued under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) License. For more information, go to https://creativecommons.org/licenses/by-nc-sa/4.0/
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M.C. Heavy D and the Boyz, Mikey D & L.A. Posee, BZ-2 M.C.s, at Norristown Carver Center, New York, NY, December 5, circa 1980s
Mikey-D & The L.A. Posse
Date: c.1985
Medium: ink; paper (fiber product)
Object number: 1999.733.57
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